Any time you try to outsource a core piece of your business, there are risks. This is especially true when outsourcing SEO to a third party agency or freelancer.
Outsourcing SEO is a great way to get your website ranking higher in search engine results pages (SERPs). But SEO tactics that work well for one website might not work well for another. In order to protect your website’s ranking and traffic, it’s important to be choosy about who you partner with for SEO services, and to ensure that they have a thorough understanding of your website and its target audience.
You can hire an SEO consultant to do the job for you, and they will help improve your website’s visibility and organic search traffic. However, SEO outsourcing is never as straightforward as it seems, and there are a few reasons why it often doesn’t work out the way you plan.
The problem with outsourcing SEO
There are a number of reasons why you might want to outsource your SEO. Maybe you don’t have the time or resources to do it in-house, or maybe you just don’t know how. Whatever the reason, it’s important to be aware of the potential risks involved in outsourcing SEO.
SEO is a complex and ever-changing field. It requires a deep understanding of how search engines work, as well as constant research and experimentation. This is something that most outsourcing firms are not able to provide. As a result, they often rely on outdated or black hat techniques which can get your website penalized by Google.
One of the biggest problems with outsourcing your SEO is that you can never be sure whether the person or company you’ve hired is actually doing any work. You may never see any results, and you may end up spending a lot of money without getting anything in return.
What can go wrong when you outsource SEO?
When you outsource your SEO, you are putting the success of your website in someone else’s hands. While there are many reputable SEO companies out there, there are also a number of scammers. If you aren’t careful, you could end up with a black hat SEO company that will spam your site with low-quality links, which could get your site penalized by Google.
You also need to be careful about who you trust with your website’s analytics. Many SEO companies will claim to be able to improve your website’s ranking, but they may not be able to deliver on that promise. If you’re not sure whether or not a company can be trusted with your website’s analytics, ask them for case studies or testimonials from previous clients.
SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. Unfortunately, some people resort to using incorrect SEO tactics in order to achieve a higher ranking. This can have a negative impact on the website.
Beware of using incorrect SEO tactics or spamming
Incorrect SEO tactics can have a significant impact on your website. In the worst case, it can result in your website being banned from Google’s search engine results pages (SERPs), which can be a deathblow to your business.
Some of the most common incorrect SEO tactics include keyword stuffing, link spamming, and buying links. These techniques can get you short-term results, but they will eventually cause your website to be penalized by Google. So, it’s important to stick to the best practices for SEO, and avoid using any black-hat techniques.
Another problem is that SEO is constantly changing, and what worked a few years ago may no longer be effective. If you outsource your SEO, you may be relying on someone else to keep up with the latest changes in the industry, and they may not be able to do that.
How to make sure SEO outsourcing works out the way you plan?
The process of SEO outsourcing is fraught with potential dangers. If you’re not careful, you could end up working with a black hat SEO company that will do more harm than good to your website. Here are a few tips to help make sure your SEO outsourcing works out the way you plan:
1. Do your research.
There are a lot of SEO companies out there, and not all of them are created equal. Take the time to research different companies and find one that has a good reputation and a strong track record of success.
2. Set clear expectations.
When you work with an SEO company make sure you are clear about what you want them to do. Define your goals and make sure the company understands what you are looking for.
3. Stay involved.
It’s important to stay involved in the process and to monitor the progress of the SEO campaign. Make sure you are getting regular updates and that the company is doing what they said they would do.
4. Be patient.
SEO takes time to work its magic, so don’t expect overnight results. A successful SEO campaign requires patience and consistent effort over a period of time.
5. Don’t be afraid to ask questions.
If you have any concerns or questions, don’t hesitate to ask the SEO company. Make sure you understand what they are doing and how it will impact your website.
Conclusion
SEO is a critical part of any inbound marketing strategy, but it can be difficult to know where to start. Outsourcing SEO efforts to an expert can be a great way to get the results you need, but it’s important to make sure you’re working with the right company.
When you’re looking for an SEO company, it’s important to look for one with experience and expertise in the field. Ask the company how long they’ve been providing SEO services, what kind of results they’ve been able to achieve, and what methods they use to achieve those results.
Make sure the company you’re considering is legitimate and has the proper credentials.
In this article, we’ve walked you through the common SEO outsourcing mistakes and how to avoid them.
If you’re ready to get started with SEO outsourcing, contact us today. We would be happy to help you get your SEO strategy off on the right foot.